If you’ve lived in and around Kensal Rise for more than a few years, you will have passed the impressive Victorian pub on the Harrow Road that is William IV.  Built in 1937, the public house was named after the king himself before being succeeded by Queen Victoria the same year – and is awash with impressive characterful features.

The last twenty years or so has seen the pub change hands a number of times and some might say it lost its way.  Now at the helm is French native and Maida Vale based business man Jean-Marin Bolot who has set about  sympathetically reviving and modernising it back to its former glory.

The interior celebrates modernism through it’s dark tones but keeps a wealth of character through the dramatic dark panelling, elaborate chandeliers and beautiful parquet flooring.  Robust tables and leather bound chairs are strategically placed around the original and elegant central curved bar – which acts as a central hub.


Owner Jean-Marin Bolot (R) and General Manager Alex (L)

With a background in property, Bolot could see the potential in both the pub and and the external garden space with Summer House – revamping them with a maritime theme in keeping with the pubs’ old nickname ‘the Sailor King’.  What’s more, the garden – due to open in time for Mother’s Day (31st March) now houses its own bar and will include some further ‘surprises’, all of which we’re told will reveal themselves soon…

Despite the renovation, the essence of a traditional community pub with great food is still ever present.  Bolot told us, “the William IV is an historic pub and we want to keep it this way. In short we do good pub food with a real focus on the product. Sometimes the chef will add a small twist depending on his mood.”


Interior of William IV pub

As old traditional boozers decline – particularly ones of this size, we asked Bolot about his vision for the pub and how he aims to keep the spirit of the pub alive whilst also attracting local families –

I would love to see a mix of local families and visitors. We have tried to build the right atmosphere for people to mix together, share stories, meet new people and make friends – and of course, this goes along with a good meal and a drink.”

I am also a family man – a dad of 3 boys, and would love to see friend and family reunions taking place around our big tables.

Food is served from brunch through to dinner with an impressive range of options – from the classic brunch of eggs benedict and smashed avocado on toast to later day offerings such as beer battered cod and triple fried chips – and of course a classic Sunday roast.

The £6 kids menu includes starter, main, desert & a drink and is a kiddy pleaser with the likes of sausage and mash, burger and chips and chocolate cake making an appearance.

Not content with just revamping the pub, Bolot has also overhauled the upper floors to provide a B&B with fifteen bedrooms including family rooms with a bunk bed.  As with the pub, all rooms are decorated with reference to the heritage of William IV.



B&B bedroom at William IV

Having eaten a family lunch at the new and improved William IV, we can vouch for the quality of the food and found it a pleasure to spend a Sunday afternoon there.  As supporters of local business, we do hope it will be enjoyed by many of you in the years to come – and see it as a welcome addition to the culinary scene within our little corner of London.

Some other things worth noting:

  • -The current special evening dining offer is dinner for two with three courses including a bottle of house wine for £39
  • -The pub offers the option of private hire with no hiring fee with the offer of a buffet or sandwich menu
  • -Opening hours are 8am – 11pm with brunch starting at 10am

The William IV
786 Harrow road
NW10 5JX

 You can follow the William IV via instagram, facebook & twitter @wivlondon

William IV

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